Athar Saudi Festival of Creativity

Client: Athar  |   2023   |   Branding, Marketing

Yahno had the great opportunity to spearhead the branding of Athar Festival 2023, the largest gathering of the creative marketing industry in Saudi Arabia, recognising & celebrating local creativity.
 

Using simple hand gesture graphics, we based our concept off the collaborative nature of the creative process, and developed a bold, modern and impactful look and feel for the brand and event.