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How strong is

your brand strategy?


Take this quiz to assess the foundation of your brand’s strategy and see where you stand.

Brand Purpose: Can you clearly articulate your brand’s purpose and value?
A) I can tell you in 2 minutes what my brand stands for, what value it adds, and why it exists.
B) I know why the brand exists and I know the value it adds, but I struggle to word it succinctly.
C) The brand resonates and engages, but I couldn’t tell someone why.
D) I don’t really get it, and no one else really does either.
Brand Consistency: How consistent is your brand’s messaging across all platforms?
A) Our brand message is consistent everywhere—website, social media, emails, and more.
B) There’s some consistency, but we’ve noticed a few gaps between platforms.
C) We try to keep it consistent, but there are quite a few discrepancies across different channels.
D) We’re all over the place—our messaging doesn’t feel unified.
Brand Differentiation: How well does your brand stand out from competitors?
A) Our brand is clearly different and easily recognizable in our market.
B) We stand out in some ways, but there’s still room for improvement in how we differentiate.
C) We have a hard time distinguishing ourselves from others in the industry.
D) We don’t really have a clear point of difference from our competitors.
Brand Vision: Do you have a clear, long-term vision for your brand?
A) We have a clear, compelling vision for the next 5-10 years, and everyone on the team understands it.
B) We have a vision, but it’s not as detailed or clear as it could be.
C) We have some idea of where we want to go, but the vision still feels fuzzy.
D) We haven’t really thought about our long-term vision.
Brand Experience: How well does your brand create a memorable experience for your customers?
A) Every interaction with our brand feels memorable and leaves customers excited.
B) Our brand delivers good experiences, but there’s room to make them more memorable.
C) We have some great moments, but the overall experience can be hit-or-miss.
D) We haven’t really focused on creating a standout brand experience.
Emotional Connection: How strong is the emotional connection between your brand and your audience?
A) Our audience feels deeply connected to our brand—they trust us and feel loyal.
B) There’s a decent connection, but we could be doing more to build deeper emotional bonds.
C) We have some connection, but it feels more transactional than emotional.
D) We’re not sure our audience feels much of a connection at all.
Brand Evolution: How easily does your brand adapt to changes in the market or industry?
A) We stay ahead of trends and are always evolving without losing our brand’s core identity.
B) We adapt fairly well, though it sometimes feels like we’re catching up.
C) We’ve struggled to keep up with changes, and our brand feels a bit outdated.
D) We haven’t really thought about evolving—our brand feels stuck.
Competitor Awareness: How well do you understand your competitors, and how do you position your brand against them?
A) We know exactly who our competitors are, and we position ourselves clearly and effectively against them.
B) We have a good understanding of our competitors, but our positioning could be sharper.
C) We’re aware of competitors, but we’re not sure how we compare or stand out.
D) We don’t spend much time analyzing competitors, and our brand positioning feels random.
Brand Loyalty: How well does your brand inspire customer loyalty and advocacy?
A) Our customers love us, and they actively recommend our brand to others.
B) We have some loyal customers, but we’re working on turning more of them into brand advocates.
C) Our customers like us, but we’re not seeing much loyalty beyond one-time purchases.
D) We’re still trying to figure out how to create any real loyalty.
Brand Strategy Clarity: Do you have a clearly defined brand strategy?
A) Yes, we have a detailed brand strategy that guides every aspect of our business.
B) We have a general brand strategy but could benefit from more clarity and detail.
C) We have some ideas, but there’s no clear strategy in place.
D) We don’t have a brand strategy, and we’re just winging it.
Brand Strategy Clarity: Do you have a clearly defined brand strategy?
A) Yes, we have a detailed brand strategy that guides every aspect of our business.
B) We have a general brand strategy but could benefit from more clarity and detail.
C) We have some ideas, but there’s no clear strategy in place.
D) We don’t have a brand strategy, and we’re just winging it.

MOSTLY

As

Your brand strategy is strong, focused, and has solid foundations! Keep up the good work and refine it further as you grow.

MOSTLY

Bs

You’re on the right track, but there are a few areas to sharpen. Focus on improving clarity and consistency to keep building momentum.

MOSTLY

Cs

Your strategy could use some attention. Take time to refine your messaging and differentiate your brand to make a more lasting impact.

MOSTLY

Ds

It's time to get serious about your brand strategy. Establishing a strong foundation will help your business grow and thrive.

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